So, why Stories? Let me tell ya!
They're casual, easy to create, and they're a fantastic way to connect with your audience.
Stories take the pressure off of creating perfect content, and with people spending more time watching stories than scrolling in their feed, it's beneficial for you to take advantage of the reach Stories can have!
Aside from all else, they are an excellent way to let your audience get to know you for exactly who you are. Watching Stories with someone talking straight into the camera is just like you're having a face-to-face conversation with them, and it builds rapport.